A brand is actually defined by the gut feeling your customers get when they hear the name of your company. By carefully considering and directing all the ways your customers get that feeling (including a logo), you can present your brand as a fluid and integrated system that enhances the customer's experience and adds to your bottom line.

- Fuse will design compelling and on-brand print materials for your business - 

International Myeloma Society

IMS was struggling to come up with a new logo that the society's officers could agree on. It took some back and forth but we ended up with a timeless mark.