Design Thinking - The human impact of design
At Fuse, we view design thinking as a way of seeing and connecting potential into meaningful relationships. It’s about observation and asking lots of “why” questions in order to understand the bigger picture of what is actually happening versus what we think or assume is happening. Design thinking tries new things, fails, learns and then adapts quickly to achieve a stated human need. It sounds simple but in actuality, it’s difficult to quantify and hard to find. In other words - it's very valuable.
Read the full article by Jeff Bell: The Commoditization of Design